Must My Aspiring Influencer Pal Cease Using Me for Material?

The Prosecution: Beth

Sometimes she films me while having a meal. I’ll see myself on her Instagram – it feels like a jumpscare.

A close companion of a decade, Marielle, labels herself the “creativity monarch”. It can be amusing for a bit, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to document everything constantly. During meals out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which makes me cringe. It's unpleasant when strangers see her posing or filming – I experience secondhand embarrassment. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but she is aspiring to become one. She creates video blogs about city life, her daily routine, and her styling career. Her content is good, credit where it's due, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or simply tagging along. I’ll see myself on her feed later, and it comes like a jumpscare: I might be no makeup on, making a strange expression or photographed mid-bite. It’s uncomfortable.

Marielle also expects me to film her at inconvenient times. Sometimes I’ll be talking to someone else, or we’ll just be spending time in the street. I feel like our bond has turned into me being her free crew. She has the means to employ someone if she wanted professional shots. When I brought up my unease about this arrangement, she brushed it off. She’s taken me to a couple of brand events, which were appreciated, but that doesn't compensate for all the energy I spend helping her make content.

I’m grateful that she has helped me with my design career, but I resist our friendship to become just a ledger of exchanges. I don't believe she’s fake or dishonest, but at times I feel that if the camera is out, we will begin acting in a way that makes us look good for her vlog.

Her directive is, “OK, look happy!” and film me laughing with another. It feels forced. I need her to recognize that our 10-year friendship still has limits. I love being with her, but I also desire to enjoy it without being filmed, edited, or posted for an audience. I’m not a accessory for her Instagram.

The Defence: Marielle

I want Beth to see that the content we produce together can get us an opportunity.

I love creating videos. It's more than a hobby; it's integral to who I am. Creating videos and sharing my life online allows me to show my personality and engage with people in novel forms.

I don’t see myself as a professional creator yet, but it’s smart to generate income from your passions. I look up to people on social platforms who pull off that style of informal, self-made content creation.

Content creation is my interpretation of engaging with life: noticing the nuances, sharing them with an viewership that values the craft behind it. I never intend to make my friend uneasy. Bringing her to professional gatherings was my way of offering access, giving her a chance to experience behind-the-scenes moments that could help her professional path too. That isn't leverage, it's simply being pragmatic.

I would take her to such functions even if she refused to assist me, but I desire her to see what the content we make together can get us: a foot in the door. I understand not everyone likes being filmed, but sometimes unplanned moments is what makes material authentic. Appearing on video occasionally is an inherent aspect of being my friend. I would delete anything she requested, but she has never asked yet.

I don’t expect anybody to be my personal filmmaker, but friends help each other in small ways. I thought filming a clip now and then would be fun for her. Creativity thrives in collaboration, and having Beth around makes projects energetic and pleasurable. I never force her to take part in anything, and I’d never intentionally humiliate her. But filming together occasionally is part of how I document our shared experiences.

I cherish our friendship deeply and don’t want content creation to drive a wedge between us. I am ready to find middle ground: like requesting permission before filming, and steering clear of angles that might make her self-conscious.

This is not about power, it's regarding sharing my world while still considering hers. Obviously content creation is not a substitute for genuine friendship: it's merely part of how I experience life and I want her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Public Sentiment

Should Marielle stop filming herself and Beth when they are socializing?

Nothing is more uncomfortable than having a friend film you. I get that it's her job, but I wouldn't ask friends come to my work. Maybe she can find influencer friends to collaborate with. Given the uncertain future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance every time, even if they have helped previously. If Marielle loves creating, that doesn't imply everyone around her is content. She must to respect her friend's privacy.
Ankit, 26

She may enjoy producing videos and showing off her life publicly, but it’s not for everyone. It’s nice she has helped Beth’s career, but she must to listen to what Beth wants.
Emma, 27

It seems like you care about each other, so hold on to that and ensure it’s the focus in your relationship. Create some real experiences, where genuine feelings are preserved, not online archives. Even public figures who seem to share their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be not fully engaged nor genuine when they're together – she's on the job. Both seem unsure as to where the line is. The answer is not found in trying to alter one another, but in each establishing clear limits around what is comfortable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

In an online poll: has she been exploiting their bond?

Kristy Price
Kristy Price

A tech enthusiast and digital strategist with over a decade of experience in analyzing emerging technologies and their impact on society.